Commercial, automotive, marine and antique restoration — built by hand at our Rosedale workshop in Auckland's North Shore. One craftsman, one bench, one piece at a time.
Discipline 03
Marine
Daniel McAlpine learned upholstery in a family-run antique restoration business in the UK before bringing the craft to New Zealand in 2000. Twenty-five years later The Upholstery Company is a one-bench studio in Auckland's North Shore — small enough to care about every staple, established enough to handle a full vehicle re-trim or a commercial suite.
We take work from across greater Auckland. Bring us a sentimental wingback, a tired van interior, a boat that needs re-canopied — or a brief for a custom headboard. If you can think it, we can make it.
Hands-on quote
Free, no-obligation. We see the piece, talk through fabrics, give you the honest version.
Traditional + modern
Hand-tied springs and webbing where it counts. Modern foams and fabrics where they perform.
One craftsman
Your piece is handled by Daniel — start to finish. No production line, no handoffs, no surprises.
Auckland-wide pickup
We collect and deliver across Auckland. Distance charges may apply for further runs.
From boardroom banquettes to a 1959 Chevy interior to a great-grandmother's chesterfield — every project is priced with a free, hands-on quote.
Custom furniture design and manufacture for fit-outs, hospitality and home. Expand a suite, build a new look, design a bed headboard — if you can think it, we can make it.
The full range. From a one-off motorbike seat re-cover to a complete classic-car re-trim — interiors, hood linings, dashboards, tonneau covers, caravan refits.
Extensive marine experience. Full boat interiors, refits, canopies, clears, zips and fastenings. Custom-made squabs and seats built to live with salt, sun and use.
Traditional restoration of antique furniture. Re-foam and re-upholster seats and suites using traditional techniques and materials to breathe new life into old works of art.
A one-stop shop for pieces with sentimental or design value. Whatever its current condition, almost anything can be brought back to life — much better than throwing it out.
A small selection across automotive, marine and restoration work. Each piece quoted, made and finished in-house.
A small selection. Daniel has hundreds more projects in the workshop archive — happy to share work relevant to your brief.
Talk to Daniel about your piece →
"If you can think it, we can make it."
— Daniel McAlpine
Owner / Master Upholsterer
For Daniel, upholstery has been a life-long passion. He joined a family business at a local antique furniture restoration business in the UK, where the craft was learned the old way — hand-stitched seats, hessian and webbing, traditional materials sourced for traditional pieces.
He moved to New Zealand in 2000 and kept working on furniture recoveries while designing and building custom pieces from scratch. Over twenty-five years here he's broadened the discipline to automotive upholstery, commercial fit-outs, and extensive work on boat interiors and covers.
Today he runs The Upholstery Company from a single workshop in Rosedale. One bench. One craftsman. Every piece, start to finish.
Visit the workshop, or arrange Auckland-wide pick-up and delivery. Every quote is free and obligation-free.
Workshop / Studio
Five disciplines
Request a free quote
A few details and a photo if you have one. Daniel replies personally — usually within one working day.
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