Eureka / Studio
Proposal · The Upholstery Company · May 2026 · Confidential
Three directions

One website. Your call.

Hello, The Upholstery Company. We made you three fully working websites.

Each one is live and clickable — pick the direction that feels right, choose a package, and we'll take it from there.

Prepared for
The Upholstery Company
By
Eureka Studio
Directions
3 options
Decision by
Fri, May 29
01 / Directions

Three ways to take The Upholstery Company online.

All three are fully built and ready to explore. Click any to walk through the real thing.

theupholsterycompany.co.nz
Option A — The Classic preview
Option A
The Classic
Clean and trustworthy. A refined version of what you have — familiar to returning visitors, easy to navigate, built to last.
Walk through →
theupholsterycompany.co.nz
Option B — The Craftsman preview
Option B
The Craftsman
Modern and gallery-forward. Your project photography takes centre stage — shows new visitors exactly what Daniel is capable of.
Walk through →
theupholsterycompany.co.nz
Option C — The Workshop preview
Option C
The Workshop
Bold and distinctive. A striking visual identity that sets The Upholstery Company apart from every other tradesperson in Auckland.
Walk through →
02 / What changes

More customers find you. More customers get in touch.

What's different — in plain terms, no jargon.

Found when locals search for an upholsterer
Hard to find — your site has very little text for search engines to work with
Your services, location, and craft story are all clearly visible to search engines
When someone in Auckland searches "upholstery repair" or "boat seat reupholstery", your new site gives them a clear reason to click.
Your contact details always one tap away
Phone number disappears as soon as visitors start scrolling
Tap-to-call button stays visible no matter how far down the page someone scrolls
Most people browsing on their phone will call you directly if the number is easy to tap. Right now, they have to scroll all the way back up.
Your credentials and story front and centre
Visitors arrive and have no immediate reason to trust the quality of the work
Daniel's 25+ years of experience, Auckland credentials, and project gallery greet every visitor above the fold
Craft work is a trust purchase. Showing your background and past projects early turns browsers into enquiries.
Currently on your homepage
On your new homepage
—A tagline and a brief description of services
✓Full service breakdown — commercial, automotive, marine, restoration
—No project photos on marine or restoration pages
✓Project gallery showcasing real finished work across all services
—Phone number is plain text — can't tap to call on mobile
✓Tap-to-call button that stays visible as you scroll
—No section introducing Daniel or his background
✓Daniel's story — 25+ years of craft, trained in the UK, based in Auckland since 2000
—No customer reviews or testimonials anywhere
✓Space for customer reviews as you collect them
—No indication of location or service area
✓Auckland service area and workshop address shown clearly
—Contact section only at the very bottom
✓Get a quote prompt visible from the very first screen
More people in Auckland find you when they search for upholstery, vehicle retrims, or boat seat repairs
More traffic
Visitors see your project photos and Daniel's background before they read a word — trust happens faster
Higher trust
One tap to call from any phone, on any page, at any point in the scroll
Faster contact
Built on simple, reliable code — no WordPress plugins to update, no page builder to break
Always fresh
Looks sharp and loads fast on every phone, tablet, and desktop — wherever your customers find you
Mobile ready
You own the code outright — no platform lock-in, no surprise price increases
You own it
03 / Decide

Which direction, which package.

Pick one from each column. We'll take it from there.

A · Direction
Option A
The Classic
Clean, refined, trustworthy. Familiar structure with every improvement applied.
Preview ↗
Option B
The Craftsman
Gallery-led, modern. Your project photography does the selling.
Preview ↗
Option C
The Workshop
Bold and distinctive. A standout identity that sets you apart.
Preview ↗
B · Package
Ship It
Yes, let's go
$1,200
Pick a design and we ship it as-is. Live within two weeks — no fuss.
Iterate
Yes, with a few tweaks
$1,800
Up to three rounds of changes before we go live. Small adjustments, big difference.
Bespoke
Start here, go further
$2,800
A working session together, then a fully custom build using these directions as the starting point.
C · Hosting
Monthly
Monthly Hosting
$49/mo
Pay monthly. Cancel any time. Includes hosting, updates, and uptime monitoring.
Annual
Annual Hosting
$490/yr
Paid annually — equivalent to two months free. Same great service, better value.
Choose a direction, package, and hosting plan above.
No thanks, I'm happy with my current website